Elbert Ballo Jr
I build the systems that bring customers in.
Elbert Ballo Jr is a marketing engineer in Orange County, California who runs a startup's full marketing stack as a one-person team, on AI agents: websites, lead capture, CRM routing, outbound, and SEO. He is the Founding Marketing Engineer at Staxiom, where he built the lead pipeline end to end, and the founder of socalstartups.io, a free directory of the Southern California startup ecosystem.
Selected work
06 projectssocalstartups.io
Founder · Aug 2026 to presentA free directory of the Southern California startup ecosystem: funding stage, industry and city filters, accelerators, investors, a glossary. Built solo on Next.js and Supabase.
02Spiderbot
Programmatic SEO · ongoingA pipeline that scores niches by real search demand, generates each site from a shared template, and rolls them out in gated cohorts. 58 sites live.
03Staxiom
Founding Marketing Engineer · Feb 2026 to presentForm-to-HubSpot lead capture with real-time Slack alerts, automated outbound, personalized prospect pages, landing pages with fit checks and embedded booking, and a local search cadence.
04NSX 3D showcase
Side projectAn unofficial, scroll-driven 3D concept page for the Acura NSX: a live 3D model you can recolor, with sections that animate as you scroll. Three.js, GSAP, and Lenis.
05DT: The Game
Side projectA browser-based 3D off-road driving game built around a telecom drive-test job: find remote cell towers and lock a signal reading before the clock runs out. Three.js.
06Lab
Video experiments80s and 90s anime, a documentary explainer, Blender physics, and six web engines side by side: still images from a local model, with motion and sound written in code.
How Spiderbot works
Full workflow →Score
Rank niches by real search demand before writing a line of code.
Generate
Spin each site out of one shared template.
Gate
Roll out in cohorts, checking search data at each gate.
Prune
Keep only what the data supports.